aaronchen

In business, whether you are working in marketing, sales, customer services, products department, and so on and so forth, you are working in marketing because whatever you do, is part of the brand-building activities. Branding is the sub-set of marketing. Every interaction with your customer is shaping your brand in some way. The marketing department … Read more

Reciprocity refers to a norm in social psychology that a person feels obligated to respond positively to another positive action taken towards them. When I was working as a door knocker salesman doing fundraising for different charities in Sydney about back in 2010. We used to persuade donors to sign a contract to donate to … Read more

Whenever small business owners are asked “how do you market your own business”, “word of mouth” or “referral” almost always comes up as the primary or only form of marketing they rely on. Like other marketing strategies, there are pros and cons for Word of Mouth Marketing, and you should know all of them. This … Read more